Cick here to return to Search Results
Please DO NOT USE THE BACK BUTTON if you wish to view your previous search results. Please use the link above.
LAMBRETTA CONCESSIONAIRES BOOK – COVERING THE HISTORY FROM 1951 TO 1971
£15.99 (VAT not applicable)
VE00476 Lambretta Concessionaires - The Complete Story 1951 to 1971 by Stuart Owen - In 1947 Ferdinando Innocenti introduced the Lambretta motor scooter to the Italian nation. With its economical engine and affordable price it soon to become a huge success as travel across the countryâs cities and towns was revolutionised. By 1949 it had landed on British soil, albeit to a rather mixed reception. Despite several attempts to persuade the British public, they just couldnât warm to the Lambretta like they did with the motorcycle. Undaunted by its failure to take off, a father and son lead business still believed the Lambretta had a future. They took a risk by buying several hundred machines while at the same time securing the concession in to Britain and they never looked back. Formed in 1951, Lambretta Concessionaires set about mobilising the British population with their humble product. Through clever marketing and exemplary after-sales care the nation fell in love with the Lambretta. By the end of the decade it had become the biggest selling two-wheeled vehicle the country had ever seen. During the 1960s the company continued to lead the way within the industry, despite peopleâs attitudes changing towards the motor car as the desired choice of travel. Still continuing to buck the falling sales trend as a new decade approached it was cruelly taken away from them as the Lambretta unexpectedly ceased production. Over a twenty year period Lambretta Concessionaires undoubtedly changed the lives of the British public for the better. This is their story. Paperback, A4 Format, 180 pages, 310 Colour and Black & White Illustrations. ISBN- 978-0-9957814-0-5
Fitment Chart
| BOOKS BADGES COLLECTABLES | BOOKS AND VIDEOS | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA B | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA C | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA CENTO | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA D | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA GP 125 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA GP 150 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA GP 200 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA J 125 STARSTREAM | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA J 50 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LC | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LD | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 125 SERIES 1 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 125 SERIES 2 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 125 SERIES 3 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 125 SPECIAL - SX 125 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 150 SERIES 1 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 150 SERIES 2 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LI 150 SERIES 3 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA LUI 50 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA SX 150 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA SX 200 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA TV 175 SERIES 1 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA TV 175 SERIES 2 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA TV 175 SERIES 3 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA TV 200 and GT 200 | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA UNIVERSAL FITMENT | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
| LAMBRETTA | LAMBRETTA VEGA | LAMBRETTA CONCESSIONAIRES BOOK - COVERING THE HISTORY FROM 1951 TO 1971 |
